Rabbit

This blog went quiet in April. Not because I stopped writing, but because I started building, and the writing moved to the Haah dispatch: short notes from inside a startup. Here is the short version of what happened.

Spring: Haah

In April we started Haah, Inc. The name is the idea: human, agent, agent, human. People and their agents working together, connecting, syncing up, and getting things done.

I wrote about an agent that nudges me at the right moment, and about how the top of my agent's mind is better organised than mine. Three friends showed me prototypes close to ours, and I realised we are all building the same thing: a truly personal agent and a network around it. The question is who executes.

Two ideas stuck. Success is how well people on the network are doing, not how long they scroll. And when trusted agents can ask each other, knowledge compounds.

Autumn: Kith Rabbit

In September the Rabbit came out of the hat. Kith Rabbit is everything we wanted Haah to be, built for scale: import your network, see it as a map, and ask questions about the people you know.

Then the work became growth. Usage jumped while the cost per active user went down. Our pitch went through discovery, from abstract values to three plain promises: unlock your connections, reach your goals, safeguard your privacy. We wrote a PLN for growing beyond founder-led sales, and explained why we do all this: to engineer serendipity, without ever training models on your data.

We build it with the people who use it: requests come in through Rabbit Hole, and a new version ships every week. And Rabbit is not alone. There is a whole zoo of Kith coming.

Give it a try

If you meet a lot of people and want to remember them, run a community, or just want to meet the right person at the right time, give Kith Rabbit a try. I would love to hear what you think.